Patek Philippe join instagram & debut new watch

Patek Philippe Are Finally On Instagram

On 18/03/2018 Patek Philippe finally launched an account on social media platform Instagram, joining the likes of fellow luxury watch brands such as Rolex, Audemars Piguet, A. Lange & Söhne, Chopard and Cartier, to name a few, who have already established an Instagram presence. The launch date of their Instagram account is significant; in an Instagram post the company explained their plan to publish new Instagram content on the 18th of each month at 18:39 GMT+2, which is symbolic of and intended as homage to Patek Philippe’s founding in 1839, when it was known as Patek, Czapek & Cie.

Up untill now, Patek Philippe has admirably refrained from the social media trend that has swept through the watch world. The quality and legend of the company’s timepieces are entirely capable of promoting the watches alone, however there’s no doubt that the watch world has undergone a modern transformation and social media is arguably almost essential now for a company to retain its presence in a world where online retail is becoming the new norm. It is also a central platform for reaching a new generation of customers.

So it is no surprise that Patek Philippe took to their new Instagram account to debut their new Calatrava Pilot Travel Time 5524R (42mm) & 7234R (37.5mm) pictured below, which was one of the watches from their new collection that they previewed at Baselworld 2018: to see the other Patek Philippe 2018 watch releases click here.